Terms of Use

1. Acceptance of Terms

These Terms of Use ("Terms") govern your access to and use of the Ads Budget Calculator ("Tool") provided by FriskySoftSell at ads.friskysoftsell.in. By using this Tool, you confirm that you have read, understood, and agreed to these Terms.

If you do not agree with any part of these Terms, please stop using the Tool immediately.

2. Description of the Tool

The Ads Budget Calculator is a free, browser-based tool that helps business owners, marketers, and agencies estimate advertising budgets for Google Ads and Meta (Facebook/Instagram) Ads campaigns. It uses publicly available funnel math models to produce estimates based on inputs you provide.

The Tool supports:

• Google Ads budget estimation (Lead Generation and E-commerce modes)
• Meta Ads budget estimation (Lead Generation and E-commerce modes)
• Industry benchmark presets (Dental, Real Estate, EdTech, SaaS, Salon, Fashion, D2C, etc.)
• Live conversion funnel visualization and smart recommendation analysis

3. Estimates Only — Not Financial or Marketing Advice

Actual advertising results — including cost per click (CPC), cost per thousand impressions (CPM), conversion rates, ROAS, and total ad spend — vary widely depending on your industry, creative quality, audience targeting, competition, seasonality, platform algorithm changes, and many other factors outside our control.

FriskySoftSell makes no guarantee or warranty that following the budget estimates produced by this Tool will result in any specific business outcome, return on ad spend, or profitability.

4. No Account or Registration Required

This Tool is provided free of charge and does not require account registration, subscription, or payment. We reserve the right to change, suspend, or discontinue the Tool or any features at any time without notice.

5. Permitted Use

You may use this Tool for:

• Personal business planning and budgeting
• Client proposals, presentations, or reports (with proper attribution)
• Educational and learning purposes
• Internal agency workflows and media planning

You may not use this Tool to:

• Resell, sublicense, or commercialise the Tool or its outputs without written permission from FriskySoftSell
• Scrape, copy, mirror, or reproduce the Tool on another platform
• Attempt to reverse engineer, decompile, or extract the underlying source code for commercial redistribution
• Use the Tool for any unlawful purpose or in violation of any applicable law or regulation

6. Intellectual Property

The Tool, its design, visual elements, code, content, and branding are the intellectual property of FriskySoftSell and are protected by applicable copyright and intellectual property laws. All rights are reserved.

Nothing in these Terms transfers any intellectual property rights to you.

7. Limitation of Liability

To the fullest extent permitted by applicable law, FriskySoftSell and its team shall not be liable for any:

• Direct, indirect, incidental, or consequential damages arising from your use of or reliance on the Tool
• Loss of revenue, profit, data, or business opportunities
• Errors, inaccuracies, or omissions in the Tool's calculations
• Interruptions or unavailability of the Tool

You agree that your use of the Tool is at your own risk.

8. Third-Party Platforms

This Tool provides budget estimates for Google Ads and Meta (Facebook/Instagram) Ads platforms. FriskySoftSell is not affiliated with, endorsed by, or officially connected to Google LLC or Meta Platforms, Inc. All trademarks, logos, and brand names referenced belong to their respective owners.

9. Changes to These Terms

We reserve the right to update or modify these Terms at any time. Changes will be reflected by updating the "Last updated" date at the top of this page. Continued use of the Tool after changes are posted constitutes your acceptance of the revised Terms.

10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of India. Any disputes arising from or related to these Terms or the use of this Tool shall be subject to the exclusive jurisdiction of the courts in India.

11. Contact Us

If you have any questions or concerns regarding these Terms, please contact us: