Ads Budget Calculator
Platform
Guide
Contact
friskysoftsell.in friskysoftsell@gmail.com WhatsApp @friskysoftsell
Google Ads

Know Your Numbers
Before You Start Google Ads

Work backwards from your revenue goal — so you know exactly what to spend, how many leads you need, and whether your targets are realistic.

₹—
Daily Budget
—x
Projected ROAS
1What type of business are you?
Dental clinics, real estate, SaaS, services — you collect leads and convert them later.
Industry →
2Your business goals
🎯

Revenue Target

The two numbers every business already knows

₹
Revenue per paying customer
₹
How much you want from Google Ads
3Your cost targets
💰

What You're Willing to Pay

Work backwards from profit — not guesswork

₹
Max you'll pay per form fill / call
₹
Max you'll pay per paying customer
⚠️ CPL target is lower than your CPC — a lead can't cost less than one click. Raise CPL or lower CPC.
4Industry assumptions
📊

Avg CPC & CTR for Your Niche

Check Google Keyword Planner or use the preset above

₹
Typical Search CPC for your keywords
%
Search avg 3–7% · Display 0.1–0.5%
5Conversion assumptions
⚙️

Don’t know these? Pick a benchmark

These are estimates — you can refine them once your campaign has data

Landing Page Conversion Rate

% of ad clicks that fill your form or call you. New businesses typically start at 5‑10%.

10%
1%8%15%22%30%
😐 Weak 3% 📊 Avg 8% 🚀 Strong 15%

Sales Close Rate

% of leads your sales team converts to paying customers.

50%
5%28%50%75%100%
📉 Tough 15% 📊 Avg 40% 🏆 Strong 70%
6Your results

📊 Budget & Forecast

Live calculations — updates as you type

Live

Recommended Daily Budget

Spend this much per day to hit your monthly goal

₹—
/ day
Customers / Month
—
paying customers needed
Leads Needed
—
at your close rate
Clicks Required
—
from Google Search
Impressions Needed
—
monthly ad views
Monthly Budget
—
total Google Ads spend
Implied CPL
—
actual cost per lead
—
ROAS
—
Net Profit / Mo
—
Implied CPA
—
Leads / Day
Conversion Funnel
Recommendation
Fill in your details above to get a personalised budget recommendation.
Estimates only. Actual results depend on campaign quality, landing page, and competition.
Meta Ads (Facebook & Instagram)

Plan Your Meta Budget
With Real Funnel Math

Meta works on CPM, not CPC. This calculator maps your revenue goal back through impressions, reach, clicks, and conversions — so nothing surprises you.

₹—
Daily Budget
—x
Projected ROAS
📱 CPM‑based pricing
🎯 Audience targeting
🔄 Frequency matters
📊 Facebook + Instagram
1What type of business are you?
Dental clinics, real estate, coaching, services — you collect leads and convert them later.
Industry →
2Your business goals
🎯

Revenue Target

The two numbers every business already knows

₹
Revenue per paying customer
₹
How much you want from Meta Ads
3Your cost targets
💰

What You're Willing to Pay

Work backwards from profit — not guesswork

₹
Max you'll pay per form fill / DM
₹
Max you'll pay per paying customer
4Meta delivery assumptions
📡

CPM, CTR & Frequency

Check Meta Ads Manager or use industry benchmarks above

₹
India avg ₹50–₹200 (varies by audience)
%
Meta avg 1–2% · Video ads ~0.5–1%
×
Avg times one person sees your ad
5Conversion assumptions
⚙️

Landing Page & Lead Quality Rates

Meta traffic is colder than Search — adjust CVR accordingly

Landing Page View Rate

% of link clicks that actually load your landing page (vs. bouncing in feed). Meta avg 70‑80%.

75%
40%58%68%80%95%

Landing Page Conversion Rate

% of landing page viewers who fill your form or call. Meta traffic converts 30‑50% lower than Search.

8%
1%7%13%19%25%
😐 Weak 3% 📊 Avg 8% 🚀 Strong 15%

Sales Close Rate

% of leads your sales team converts to paying customers.

40%
5%28%50%75%100%
📉 Tough 15% 📊 Avg 35% 🏆 Strong 65%
6Your results

📊 Meta Budget & Forecast

Live calculations — updates as you type

Live

Recommended Daily Budget

Spend this much per day to hit your monthly goal

₹—
/ day
Customers / Month
—
paying customers needed
Leads Needed
—
at your close rate
Link Clicks Required
—
from Meta placements
Impressions Needed
—
monthly ad views
Unique Reach
—
unique people at your frequency
Monthly Budget
—
total Meta Ads spend
Implied CPL
—
actual cost per lead
Implied CPM
—
your effective CPM
—
ROAS
—
Net Profit / Mo
—
Implied CPA
—
Leads / Day
Meta Conversion Funnel
Recommendation
Fill in your details above to get a personalised Meta Ads recommendation.
Estimates only. Meta CPMs and CTRs vary widely by audience, creative quality, and season.

📖 User Guide & Glossary

Master the funnel math and terms to plan your Google & Meta Ads budgets like a pro.

🚀 How to Use the Calculator

1

Switch Platform

Choose between Google Ads (intent-based search campaigns) and Meta Ads (audience-based visual campaigns) using the switcher in the header.

2

Select Business Type

Choose Lead Generation if you collect inquiries/registrations and close them later, or E-Commerce if customers purchase directly on your site.

3

Use Presets or Custom Values

Click industry preset chips (Dental, Real Estate, Fashion, D2C, etc.) for instant benchmarks, or input your custom Revenue Target and Average Order/Deal Value.

4

Fine-Tune the Funnel

Adjust traffic costs (CPC/CPM) and drag conversion rate sliders (Landing Page View, Add-to-Cart, Lead Conversion, Close Rate) to match your funnel's performance.

5

Check the Forecast & Recommendation

Review the calculated daily budget, projected ROAS, and the smart recommendation box to see if your goals are mathematically realistic or require adjustments.

🔍 Glossary of Advertising Terms

💰 Revenue & Deal Metrics

Target Revenue

The monthly sales volume you want to generate from this specific advertising campaign.

AOV / Deal Value

Average Order Value (E-commerce) or Deal Value (Lead Gen). The average revenue amount generated per transaction/client closed.

📈 Traffic & Spend Metrics

CPC (Cost Per Click)

The average price you pay to the ad platform each time a user clicks your ad. Lower CPCs drive more traffic for the same budget.

CTR (Click-Through Rate)

The percentage of ad views (impressions) that turn into clicks. (Clicks ÷ Impressions) × 100. Higher CTR indicates strong creative relevance.

CPM (Cost Per Mille)

The cost to display your ad 1,000 times. Common on Meta Ads. Lower CPMs increase your reach for the same spend.

Frequency

The average number of times a single user sees your ad. A higher frequency helps build brand recall but too high leads to ad fatigue.

🎯 Funnel & Conversion Rates

Landing Page View (LPV) Rate

The percentage of clicked users who wait for the landing page to load. Due to click loss, this is typically between 70% and 85%.

CVR (Conversion Rate)

The percentage of landing page visitors who convert into leads (e.g. submit a lead form, sign up for a trial).

Close / Sales Rate

The percentage of leads that your sales team converts into paying customers. (Customers ÷ Leads) × 100.

Add-to-Cart (ATC) Rate

The percentage of product page visitors who add a product to their shopping cart (e-commerce benchmark is typically 6% to 12%).

Checkout Rate

The percentage of add-to-carts that successfully complete payment (e-commerce benchmark is typically 45% to 60%).

🏆 Results & Efficiency Metrics

Projected ROAS

Return on Ad Spend. (Revenue ÷ Ad Spend). A ROAS of 3.0x means you generate ₹3 in revenue for every ₹1 spent on ads.

Implied CPL

Cost Per Lead. The average ad spend needed to acquire one lead. (Ad Spend ÷ Total Leads).

Implied CPA

Cost Per Acquisition. The total ad spend needed to acquire a paying customer. (Ad Spend ÷ Customers).