Work backwards from your revenue goal — so you know exactly what to spend, how many leads you need, and whether your targets are realistic.
₹—
Daily Budget
—x
Projected ROAS
1What type of business are you?
Dental clinics, real estate, SaaS, services — you collect leads and convert them later.
Industry →
2Your business goals
🎯
Revenue Target
The two numbers every business already knows
₹
Revenue per paying customer
₹
How much you want from Google Ads
3Your cost targets
💰
What You're Willing to Pay
Work backwards from profit — not guesswork
₹
Max you'll pay per form fill / call
₹
Max you'll pay per paying customer
⚠️ CPL target is lower than your CPC — a lead can't cost less than one click. Raise CPL or lower CPC.
3Your cost & ROAS targets
💰
What You're Willing to Pay
E‑commerce runs on ROAS — not leads
x
₹3 revenue for every ₹1 spent = 3x ROAS
₹
Max ad spend per completed order
4Industry assumptions
📊
Avg CPC & CTR for Your Niche
Check Google Keyword Planner or use the preset above
₹
Typical Search CPC for your keywords
%
Search avg 3–7% · Display 0.1–0.5%
5Conversion assumptions
⚙️
Don’t know these? Pick a benchmark
These are estimates — you can refine them once your campaign has data
Landing Page Conversion Rate
% of ad clicks that fill your form or call you. New businesses typically start at 5‑10%.
10%
1%8%15%22%30%
😐 Weak 3%📊 Avg 8%🚀 Strong 15%
Sales Close Rate
% of leads your sales team converts to paying customers.
50%
5%28%50%75%100%
📉 Tough 15%📊 Avg 40%🏆 Strong 70%
5E‑com funnel rates
🛒
Add‑to‑Cart & Checkout Rates
Two micro‑conversions that define your e‑com funnel
Add‑to‑Cart Rate
% of product page visitors who add to cart. Google Shopping avg 5‑10%.
8%
1%7%13%19%25%
Checkout Completion Rate
% of carts that complete payment. Avg ~50–60% for well‑optimised stores.
50%
10%30%50%70%90%
6Your results
📊 Budget & Forecast
Live calculations — updates as you type
Live
Recommended Daily Budget
Spend this much per day to hit your monthly goal
₹—
/ day
Customers / Month
—
paying customers needed
Leads Needed
—
at your close rate
Clicks Required
—
from Google Search
Impressions Needed
—
monthly ad views
Monthly Budget
—
total Google Ads spend
Implied CPL
—
actual cost per lead
—
ROAS
—
Net Profit / Mo
—
Implied CPA
—
Leads / Day
Conversion Funnel
Recommendation
Fill in your details above to get a personalised budget recommendation.
Estimates only. Actual results depend on campaign quality, landing page, and competition.
Meta Ads (Facebook & Instagram)
Plan Your Meta Budget With Real Funnel Math
Meta works on CPM, not CPC. This calculator maps your revenue goal back through impressions, reach, clicks, and conversions — so nothing surprises you.
₹—
Daily Budget
—x
Projected ROAS
📱 CPM‑based pricing
🎯 Audience targeting
🔄 Frequency matters
📊 Facebook + Instagram
1What type of business are you?
Dental clinics, real estate, coaching, services — you collect leads and convert them later.
Industry →
2Your business goals
🎯
Revenue Target
The two numbers every business already knows
₹
Revenue per paying customer
₹
How much you want from Meta Ads
3Your cost targets
💰
What You're Willing to Pay
Work backwards from profit — not guesswork
₹
Max you'll pay per form fill / DM
₹
Max you'll pay per paying customer
3Your cost & ROAS targets
💰
What You're Willing to Pay
Meta e‑com runs on ROAS & cost per purchase
x
₹3 revenue for every ₹1 spent = 3x ROAS
₹
Max ad spend per completed order
4Meta delivery assumptions
📡
CPM, CTR & Frequency
Check Meta Ads Manager or use industry benchmarks above
₹
India avg ₹50–₹200 (varies by audience)
%
Meta avg 1–2% · Video ads ~0.5–1%
×
Avg times one person sees your ad
5Conversion assumptions
⚙️
Landing Page & Lead Quality Rates
Meta traffic is colder than Search — adjust CVR accordingly
Landing Page View Rate
% of link clicks that actually load your landing page (vs. bouncing in feed). Meta avg 70‑80%.
75%
40%58%68%80%95%
Landing Page Conversion Rate
% of landing page viewers who fill your form or call. Meta traffic converts 30‑50% lower than Search.
8%
1%7%13%19%25%
😐 Weak 3%📊 Avg 8%🚀 Strong 15%
Sales Close Rate
% of leads your sales team converts to paying customers.
40%
5%28%50%75%100%
📉 Tough 15%📊 Avg 35%🏆 Strong 65%
5E‑com funnel rates
🛒
LPV Rate, Add‑to‑Cart & Checkout
Meta e‑com has a 3‑step conversion funnel after the click
Landing Page View Rate
% of link clicks that actually load your product page. Meta avg 70‑80%.
78%
40%58%68%80%95%
Add‑to‑Cart Rate
% of product page viewers who add to cart. Meta avg 4‑8%.
6%
1%6%11%16%20%
Checkout Completion Rate
% of carts that complete payment. Meta D2C avg ~45‑55%.
50%
10%30%50%70%90%
6Your results
📊 Meta Budget & Forecast
Live calculations — updates as you type
Live
Recommended Daily Budget
Spend this much per day to hit your monthly goal
₹—
/ day
Customers / Month
—
paying customers needed
Leads Needed
—
at your close rate
Link Clicks Required
—
from Meta placements
Impressions Needed
—
monthly ad views
Unique Reach
—
unique people at your frequency
Monthly Budget
—
total Meta Ads spend
Implied CPL
—
actual cost per lead
Implied CPM
—
your effective CPM
—
ROAS
—
Net Profit / Mo
—
Implied CPA
—
Leads / Day
Meta Conversion Funnel
Recommendation
Fill in your details above to get a personalised Meta Ads recommendation.
Estimates only. Meta CPMs and CTRs vary widely by audience, creative quality, and season.